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Delivering impossible printing job in Burma

Press Release  •  Jun 12, 2014 20:32 ICT

Team spirit, positive thinking, flexibility, hard work and service mindedness. That is how Scand-Media Corp., Ltd, solved an “impossible mission” for an important client, the London-based NGO Global Witness.

The “impossible” job was to repair a pre-press file in Burmese language where the font was missing, re-size the embedded photos, find a suitable recycled paper, print the job and finally deliver it to a hotel in down-town Yangon, the capital of Burma/Myanmar – two days prior to the planned schedule!

After the job, the client expressed her gratitude for making it possible.

“Scand-Media saved us!” said a relieved Ms. Ali Hines, Land Campaigner for Global Witness

Global Witness knew of Scand-Media’s reputation from word-of-mouth spread by the World Bank in Thailand, so when they received Scand-Media’s email introducing their graphic design and printing services, they were receptive.

The job that Global Witness needed done was a special publication that should be ready before a conference addressing global warming being held concurrently in both Thailand and Myanmar. The client wanted 40 copies of a brochure in the English language and 40 copies of the same brochure in Burmese. The English version was to be sent to a hotel in Bangkok, but the Burmese version had to sent to a hotel in Yangon, Myanmar.

Scand-Media set the production timeline and communicated directly with Ms. Ali through email and phone to ensure that everything was under control.

“We were comfortable with our time-line and we received on schedule both the English file followed by the Burmese file,” recalls Marketing Director Ms. Patcharee Lae-ya West.

But checking the files it turned turned out that they were not suitable for printing. The fonts were missing and all photos were low resolution which were not sharp enough to print.

“We were especially concerned about the Burmese language as this is a language we had only worked in a few times before. An additional challenge was that the job had to be printed on recycled paper. Sourcing recycled paper is not a problem as such in Thailand, but it puts an unexpected strain on the whole project because recycled paper is more difficult to control in terms of colour and timeline,” Ms Patcharee adds.

After a meeting with the team, Ms. Patcharee informed the client how Scand-Media proposed to overcome the obstacles.

“We suggested repairing the artwork by recreating a file similar to the original file and using a similar font to the one originally used. The photographs had to be retouched and generally reduced in size in order to look more sharp in both language versions.”

“Global Witness agreed. After a few proofing rounds we finally received OK to print the very night before we had to print the job to be able to complete everything in due time,” Ms. Patcharee explains.

Then the next morning an email arrived that made the job look simply impossible. For unexpected reasons the Burmese version of the brochure needed to arrive Yangon two days earlier than originally planned!

“There seemed to be really no way we would be able to accommodate this deadline and we were all quite disheartened,” Ms. Patcharee recalls.

“Even if we rushed the printing through in one day, there would be no way the courier service could deliver it the day after in Yangon due to customs clearance and taxes in Myanmar – not to mention the excessive charge for such an operation.”

Eventually – thinking out of the box – the team turned to a Danish journalist who was currently an intern at Scand-Media’s news department, Kristian Kruger Lauritzen. The intern was asked to drop whatever he was doing and get on the first plane to Yangon with the brochures in his hand luggage and hand-deliver them to the person at the requested hotel. Amazingly, the brochures were eventually not only delivered safe and sound on time – the delivery also ended up being less expensive than the express courier would have cost.

As for the English brochures, Global Witness received them on time without any drama together with the additional Burmese brochures on the day Ms Ali arrived for the conference.

“It is always a great feeling when we are able to achieve the impossible,” says Ms. Patcharee Lae-ya West, Scand-Media Corp., Ltd.

“I credit it to our team spirit, positive thinking, flexibility, hard work and service mindedness – without such teamwork this job would never have been a success.”

Client Reference:
Ms. Ali Hines
Land Campaign
Global Witness
6th Floor Buchanan House
24-30 Holborn London, EC1N 2HS
Tel: +44 (0) 207 492 5831 / Mob: +44 (0) 773 871 2955

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Scand-Media successfully delivers first print job to HQ of Japanese Institution

Press Release  •  May 16, 2014 20:22 ICT

“Scand-Media can turn the impossible into the possible!” exclaimed Ms. Rina Hirano of the Natural Resources and Ecosystem Services, Institute for Global Environmental Strategies (IGES), Japan, when Scand-Media delivered an improved version of the first printing job, that her organisation granted Scand-Media to work on.

“The booklet looks wonderful. I showed it to my boss and he was impressed with your work and your service as well,” said Ms. Rina Hirano of the Natural Resources and Ecosystem Services, Institute for Global Environmental Strategies (IGES), Japan.

Scand-Media has been serving IGES in Thailand since 2012, fulfilling the Institute’s design, layout and printing needs, but had never – until recently – had the opportunity to serve IGES HQ in Japan. The cooperation started after the Head Quarters saw the printing materials that IGES Thailand sent them. They were impressed not only by the quality of the design and printing, they were also impressed by the standard of service.

Ms. Rina Hirano of IGES HQ contacted Scand-Media asking for a quotation for the production of a booklet with an edition of 200 copies to be shipped to Japan, just for price comparison.

Ms. Hirano had sent a file that she called ‘FINAL’, but when Scand-Media scrutinized the artwork the close inspection revealed a number of mistakes such as line cutting, pictures at low resolution, and graphs and tables appearing unprofessionally.

Patcharee Lae-ya West, Marketing Director of Scand-Media decided to risk telling the client of her findings, although she was not sure if it would be appreciated.

“I decided that the best course of action for the client would be that I informed them about the file, and – as a consultant and friend – give them our candid assessment of the material,” Khun Patcharee says.

“I sincerely informed Khun Rina that if she printed this file, the booklet would be of low quality, with graphs not sharp, confused tables and pictures of low resolution. Further to the email, I also called on her to ensure that she understood what I had written, as I wasn’t sure about her English and I didn’t want any miscommunication, especially in regards to something so important.”

Fortunately, Ms. Rina Hirano’s manager allowed Scand-Media to adjust the design and layout for them. She added, that this was the first time he had allowed foreigners to create the design for one of their publications.

“Khun Rina agreed to the price for the design, production and shipment, which made our team very happy, as this would be a good start for Scand-Media to work with our new client,” says Khun Patcharee.

“Our Art Director Wuttinan Na Ayuttaya, Marketing Executive Khun Siwaporn Kosanlawit and I had a meeting about what we needed to do and how to finish the booklet within two weeks, including shipment. Fortunately, Khun Siwaporn found a solution by using a door-to-door shipment service, which only takes five days from Bangkok to Japan.”

Khun Wuttinan reviewed the IGES HQ website and learnt from their design, adjusting his work to match their style; and the client agreed to print the first draft right away. The feedback was great. They liked the pictures and thought the layout was clean and creative.

“When it came to printing, I decided to print with Print on Demand as the price was similar to offset and so was the quality, but it was faster – only taking four working days – and then we shipped it to Japan the day after printing was complete,” Khun Patcharee explains.

“We followed up with Khun Rina every day via email, then, three days later, I called to let her know that the booklet had already arrived in Japan and would arrive at her office within hours – and it arrived exactly at the time I informed her it would.”

At present, Scand-Media is working on more projects for IGES HQ in Japan, and a great deal of other publication projects for IGES in Thailand too.

Patcharee Lae-ya West says the success was due to the excellent team work.

“My thank goes to the team for all their creativity, team spirit, positive thinking and good organization. Without the team the job would never have been a success,” she says.

Client Reference:

Ms. Rina Hirano
Natural Resources and Ecosystem Services Area
Institute for Global Environmental Strategies
2108-11 Kamiyamaguchi
Hayama, Kanagawa
240-0115 Japan

Tel:+81-46-855-3854
Fax:+81-46-855-3809
E-mail: hirano@iges.or.jp

Website: http://www.iges.or.jp/en/

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